Objective:
To increase high-quality leads and improve website performance for Samantha Grant Aesthetics through targeted paid media campaigns on Google Ads and Meta, alongside SEO enhancements.

Our Approach:

  • Paid Media Campaigns: Executed a simple traffic/awareness campaign on Meta to increase visibility, complemented by a conversions campaign specifically targeting lead generation. Managed strategic campaigns on Google Ads to drive high-intent traffic.

  • Website Optimisation: Enhanced the site’s user experience (UX) to improve intuitiveness and maximize lead conversion potential.

  • SEO Strategy: Focused on on-page SEO improvements and content creation to boost organic traffic and keyword rankings.

Key Results:

  • Lead Generation: Achieved a 41% month-on-month increase in high-quality leads through targeted paid ads and optimized landing pages.

  • Link Clicks: Increased link clicks from paid ads by 50% month-on-month, driving more qualified visitors to high-converting landing pages.

  • Meta Ads: Leveraged a dual campaign approach (awareness and conversions), resulting in a 22% improvement in lead generation performance within one month.

  • Google Ads: Optimized campaigns to deliver a 34% increase in conversions/leads and a 21% reduction in CPA, maintaining lead quality.

Outcome:
The combination of website enhancements, SEO strategy, and tailored paid media campaigns led to sustained growth in traffic and high-quality lead generation. Samantha Grant Aesthetics solidified its reputation as a trusted brand in the beauty and aesthetics industry.